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Sales and Marketing/Activities/SWOT
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Vertical Gardens at Caixa Forum, Madrid
Contents |
Objective
Completion of a SWOT - strength, weakness, opportunities and threats analysis
Activity
SWOT analysis of Madrid, Spain
Task
You are a tourism company wanting to set up a cultural/historical guided tour in Madrid. Complete a SWOT analysis to assist with your decision making and strategic planning for starting this tour.
Remember with a SWOT - strengths and weaknesses are internal and opportunities and threats external
