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Sales and Marketing/Activities/PEST
From WikiEducator
Kawarau River, Queenstown, New Zealand
Contents |
Objective
Completion of a PEST-E - Political, Economic, Socio-cultural, Technological, Environmental analysis
Activity
Carry out a PEST analysis for a tour operator
Task
You have been contracted to complete a PEST analysis as part of a marketing plan for AJ Hackett Bungy Jumps in Queenstown.
Supporting Resources
[1] - AJ Hackett Bungy
