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Houses in Arrowtown, New Zealand

Image courtesy of Adam Selwood

Objective

Introduce students to the 4P's of marketing for a resort

Activity

Take a tourism product and put it through the marketing mix - Product, Price, Place and Promotion

Task

Apply the 4P's of marketing to the Queenstown resort "Millbrook"

1. In your own words write a paragraph introducing the resort then provide the following:

• A full description of its products and services

• The price/s - for each product/service

• Place or means of distribution (points of sale)

• Choose one of the products and provide a full description of how it is presently being promoted - can you think of two more avenues of promotion

Supporting Resources

Millbrook Resort