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Community Media/MARAA/Community Radio/Management

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Contents

Capacity Building Module

Management of community radio by the community representatives is crucial to the success of community radio. This means that they have as much control of community radio as possible. While the Indian community radio policy holds the NGO/institution as the legal license holder, this should not be seen as an obstacle to handing over power to communities. It is important to note that the same policy also explicitly mentions that the community radio station should have a management structure that is reflective of the community it seeks to serve. Theoretically, it seems from the above line that the radio station is separate from the community it is located in. However, the tricky part is to realize that while the radio station is a separate entity, it still is an integral part of the community.

Mapping Expenditure

  • Session Chair: Management council member
  • Duration: 45 minutes
  • Purpose: To help participants to manage finances efficiently, and transparently to achieve accountability internally and in the public domain



Activity

Participant (i.e. management council) groups categorize the expenditures under various budget heads




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Mapping Income

  • Session Chair: Management council member
  • Duration: 45 minutes
  • Purpose: To help participants to manage finances efficiently, and transparently to achieve accountability internally and in the public domain



Activity

Participant groups categorize the income under various budget heads




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Mapping Financial Principles

  • Session Chair: Participant
  • Duration: max 45 minutes
  • Purpose: To get participants to arrive at a clear and broad understanding of financial principles of CR



Activity

Ask members to write down some basic principles of finance which lead to transparency, accountability and efficiency




Programming

  • Session Chair: Participant
  • Duration: max 90 minutes
  • Purpose: To get participants to understand how to manage programming emanating from a CR



Activity

Participant groups listen to programs, write down their impressions

Discussions with production team on challenges and positives




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Personnel

The management committee should evaluate the performance of the community radio on a periodic basis and take a decision on whether extra personnel is needed for the CRS. Also they can evaluate the performance of existing personnel. Further, they can advise the team on training new volunteers, getting fresh voices for programs, involving minority communities in production etc.

  • Session chair: Participant
  • Duration: 90 minutes
  • Purpose: To help participants manage hired personnel and maintain vibrant culture of volunteerism



Activity

Team interaction and performance evaluation




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Technology

  • Session chair: Participant
  • Duration: One day
  • Purpose: To get participants to understand and be able to manage technology in a CR



Activity

Demonstrate one full working day to the members of the management council




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Impact

  • Session Chair: Participant
  • Duration: max 90 minutes
  • Purpose: To get participants to understand and evaluate the overall performance of the CR



Activity

Facilitate gender mapping exercise as a sample evaluation tool, ask participants to come up with similar tools for other areas




Click here for a detailed description

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