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Steps in preparing the Marketing Plan

There are ten steps involved in preparing a marketing plan. We said the steps are:

1. Defining the business situation;
2. Defining the target market/oppportunities and threats;
3. Considering strengths and weaknesses;
4. Establishing goals and objectives;
5. Defining marketing strategy and action pogrammes;
6. Co-ordinating of the planning process;
7. Designing responsibiity for implementation;
8. Budgeting the marketing plan;
9. Implementing the Marketing Strategy;
10. Monitoring process or marketing actions.

Let us look at each of these steps in this section.