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List all activities relating to Sales and Marketing here. The link from the schedule would go directly to the activity sheet once it is listed here.

• Example activity sheet - Don't edit or delete this sheet. It is an example to guide new ones.

• Orientation

• Overview - Assessment overview

Selling

• Customer Motivation- Assessment
• The Tourism Product
• Different kinds of selling
• Business to Business
• The Salesperson - description
• The Sales Cycle
• Welcoming a client
• Determining Customer's Needs - 1
• Customer's Needs - 2
• Client interview
• Effective Sales Presentations
• Buyers concerns
• Enhancing the sale
• Upselling
• Achieving an agreement
• Service Excellence
• Internet Selling
• Customer Service
• Greetings
• Gift - sales transaction including conditions of sale - assessment

Marketing a Destination

• Destination - Just what is a destination?
• Destination differences - infrastructure
• Four P's - P's for product/service and destination
• SWOT
• PEST - business and destination
• TALC
• Competitor Analysis - Know your competitors
• Branding
• Target Markets
• Segmentation
• Market Research
• Audit
• Selling a destination - difference between selling and marketing?
• Marketing Tourism Destinations - Assessment
• Tourism New Zealand - Assessment

Business Travel

• Corporate Traveller - Who is the corporate traveller?
• Business Travel
• Itinerary planning
• Organisational Policy
• Travel Funding
• Administrative support
• Research for customer satisfaction
• Travel Request- initial email - Assessment
• Travel Request Acknowledgement- Assessment
• Itinerary Preparation- Assessment
• Itinerary- Assessment
• Itinerary - alteration- Assessment
• Travel Funding-Payment- Assessment
• Evaluation- Assessment

Accommodation

• Introduction
• Accommodation2 Locate a unique or unusual hotel
• Packages Design a hotel package
• Negotiation - Negotiation for corporate rate between travel advisor and hotel
• Assessment Information
• Accommodation3