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Rogers (1995) "Classical Adoption Model"
(Crankshaft Publications, 2005) Crankshaft Publications. (2005). Tele-Medicine: Building Knowledge-Based Tele-Health Capability in New Zealand. Retrieved from http://what-when-how.com/medical-informatics/tele-medicine-building-knowledge-based-tele-health-capability-in-new-zealand/
 * widely accepted model used for identifying critical characteristics for innovations
 * innovation defined as as an idea, practice or product that is perceived as new by the potential adopters even if it had existed earlier elsewhere
 * Attributes: Relative advantage, complexity, compatibility, observability, and trialability

Theory of Diffusion of Innovations
how innovations are taken up in a population. It describes three valuable insights into the process of social change:
 * What quality makes an innovation spread?
 * Importance of peer-to-peer conversation
 * Understanding the needs of different user segments

Robinson, L. (2009, January). A summary of Diffusion of Innovations. Retrieved from http://www.enablingchange.com.au/Summary_Diffusion_Theory.pdf