User:Mikayladru

Hello! My name is Mikayla Druhan and I am a 21 year old young woman who is passionate about traveling and meeting people from all walks of life. Interests include reading, writing, yoga, hiking, art in all of its forms, and being social.

Millennial Development Goals
I chose to focus on environmental sustainability for my millennial development goal. This was my choice because I believe taking care of our environment is the most pressing issue. We only have one home, and we are all destroying it. A big part of my goal was the use of community based social marketing. Community Based Social Marketing is a method that uses social sciences, primarily psychology, in order to get people more involved in a specific habit or community project. This is similar to education and advertising, but it is much more hands on. According to Doug McKenzie-Mohr, Ph.D., “Community-based social marketing is based upon research in the social sciences that demonstrates that behavior change is most effectively achieved through initiatives delivered at the community level which focus on removing barriers to an activity while simultaneously enhancing the activities benefits.” Many times people don’t participate in environmentally sustainable habits simply because of a lack of knowledge and convenience. Using social media and technology to seek people out, community based social marketers make their first step to remove barriers from a community to ensure better environmental practices.