Corporate communication/CCOM100 OERu course specification

=Part A: Course specification=

Metadata

 * OERu course name: Corporate communication
 * Level: 1st year Bachelor's Degree level
 * Notional learning hours: 120
 * Micro-courses (Three micro courses of 40 hours each)
 * Writing for Business Success (CCOM101)
 * Creating Effective Business Presentations (CCOM102)
 * Intercultural communication, teamwork and leadership (CCOM103)
 * OERu course codes: CCOM101, CCOM102, CCOM103
 * OERu assessing institutions: Thomas Edison State University
 * Micro-credential options: No
 * OERu mode of study: Self-directed study or cohort-based independent study with peer-learning support.

Course aim
Apply oral and written communication principles in a corporate environment.

Learning outcomes

 * 1) Apply theories and observations of verbal and written communication to real-world communication contexts.
 * 2) Create effective business communications and presentations that use verbal and nonverbal communication techniques effectively.
 * 3) Recognise the importance of intrapersonal, interpersonal and intercultural communication in business environments.
 * 4) Apply best practice associated with groups, teams and leadership to communicate effectively and run productive meetings.

Indicative content

 * 1) Defining communication
 * 2) Importance of communicating well
 * 3) Communication models analysis
 * 4) Communication contexts including: intrapersonal, interpersonal, group, institutional, and mass communication
 * 5) Components of preparation, which include organization, clarity, conciseness, and punctuality, are explained in relation to audience needs
 * 6) Ethics of communication: being egalitarian, respectful, trustworthy and avoiding plagiarism
 * 7) Articulate writing and speaking and language as a system of concepts and symbols
 * 8) The semantic triangle model
 * 9) Primary (intentional), secondary (unintentional), and auxiliary (intentional and unintentional) messages
 * 10) Effective message design ( attention statement, introduction, body, conclusion, and residual message)
 * 11) Principles of verbal communication
 * 12) Emphasis strategies
 * 13) Understanding the audience
 * 14) Perception, listening and reading for understanding
 * 15) Effective business writing and principles of written communication
 * 16) Business writing in action (digital communications, memoranda, letters, business proposals, reports, resumes and sales messages)
 * 17) Developing business presentations
 * 18) Presentations to inform
 * 19) Presentations to persuade
 * 20) Communication in the workplace (interpersonal communication, conversation and interviews)
 * 21) Negative and crisis communications (delivering bad news, feedback, negative reviews, customer satisfaction and crisis communication plans)
 * 22) Communicating across difference (intercultural and international communications)
 * 23) Communication in groups, teams and leadership.

Saylor examination
Saylor Academy examination for OERu partners who recognise The ACE Alternative Credit Project and assessments from Saylor. While credit is not guaranteed at all schools, Saylor have partnered with a number of schools who have expressed their willingness to accept transfer of credits earned through Saylor. Visit the Saylor site for more information.

Pre-requisites

 * Learners whose primary language is not English must demonstrate proficiency in written and spoken English as indicated by a Test of English as Foreign Language (TOEFL) score of 550 on the written version; 213 on the computer version; or 79 on the Internet based version.

=Part B: Detailed objectives=

Micro-course structure
Learners are required to complete three micro-courses in preparation for the assessment.

Micro 1: Writing for business success
Writing for Success is a free micro open online course (mOOC). In this course you will learn how the communication process, messages, and audiences are interrelated in business communications, and develop skills, habits and strategies that support successful writing in various business communication formats and contexts. You will also learn about differences and similarities between key components of communication in written and oral communication.

Micro-course aims
This micro-course aims to help learners:


 * Understand the importance of effective business communication skills.
 * Improve their real-world business communication skills.
 * Design effective business messages for diverse audiences.
 * Become familiar with common business documents.

Learning objectives
Upon successful completion of this course, learners will be able to:
 * Explain why effective communication is important in business communication.
 * Explain how experiences, attitudes, beliefs and values shape perceptions and communication.
 * Apply communication theories to real-world business communication.
 * Assess diverse audiences to design effective business messages.
 * Apply essential writing skills to better communicate with various audiences.
 * Describe the purpose, elements, and formats of common business documents.
 * Apply organizational principles and structural elements in planning outlines.
 * Explain key legal implications of business writing.

Micro 2: Creating effective business presentations
Creating effective business presentations is a free micro open online course which supports learners to prepare, organise, create and deliver effective presentations in the corporate sector.

Course aims

 * Provide learners with knowledge and skills to prepare, organize, and create different types of presentations expected in business contexts.
 * Teach learners various strategies to overcome common communication barriers and use nonverbal techniques.
 * Prepare learners to deliver effective presentations for diverse audiences.

Learning objectives
Upon successful completion of this course, learners will be able to:
 * Describe oral presentation types expected in business contexts.
 * Explain the roles and responsibilities associated with different presentation types.
 * Create effective oral presentations for diverse audiences.
 * Use various movement techniques and visual aids to enhance presentation delivery.
 * Apply various strategies to overcome common communication barriers.

Micro 3: Intercultural communication, teamwork and leadership
Intercultural communication, teamwork and leadership is a free micro open online course (mOOC) which applies the basic principles of effective communication to intercultural communication in challenging business situations, like constructive feedback, conflict negotiation, and crisis management. Diversity brings multiple perspectives that often spark team creativity. Yet, different expectations, values and behaviours spark personal reactivity too, and in unexpected ways. Learning about the knowledge, skills, attitudes, and experiences that support intercultural communication is necessary for effective communication in diverse work groups, teams, and organizations.

Micro-course aims
This micro-course course aims to help learners:
 * Develop understanding of workplace interpersonal relations.
 * Develop effective skills and strategies to negotiate workplace conflict and crises.
 * Develop intercultural communication competencies to work with diverse local and international teams.
 * Develop understanding of how leadership styles affect group, team and workplace cultures.

Learning objectives
Upon successful completion of this course, learners will be able to:
 * Describe how intrapersonal and interpersonal communication can affect workplace relations.
 * Communicate clearly in workplace interview, feedback, and conflict situations.
 * Manage negative news and crisis communication plans productively.
 * Recognize legal, ethical, economic, and political aspects of international business.
 * Apply research, reflection, and experience to intercultural communication situations.

Course links (if available)

 * Planning page
 * Course materials
 * CCOM101 Outline (Writing for Business Success)- CCOM101 Wordpress site
 * CCOM102 Outline (Creating Effective Business Presentations)- CCOM102 Wordpress site
 * CCOM103 Outline (Intercultural communication, teamwork and leadership) - CCOM103 Wordpress site