User:Ramphal/Sandbox



EXECUTIVE SUMMARY

Loxview (PTY) Ltd is a 100% citizen owned company. Lebogang Thuku and Ramphal Kgabanyane are the company directors.

OBJECTIVES

The objective of Loxview is to give companies insight information about what the consumers/public think about their brands. We believe that audio visual research can play a vital role in providing a more representative picture of how the brand stands in consumers' mind and against competitors.

MISSION STATEMENT

Our mission is to provide our client with first hand information from consumers which can help them to come up with effective communication strategies that can change customer’s perspective towards their brand. Vision

To be a cutting edge communication agency that provides its clients with all aspects of communication.

COMPANY SUMMARY

Communication does not just happen. It must be well thought-out, developed and built. At Loxview we fully understand the diversity of communication landscape and we translate ideas and strategies into impactful initiatives, enabling us to achieve and surpass our client’s goals and taking their brands into new awe-aspiring territories. Loxview is a company that provides high-level expertise in areas of research, communication, marketing and video production. Loxview focuses on providing:


 * Audio visual research
 * Brand tracking
 * Media research
 * Public relations
 * Video production

SERVICES

Loxview specialize in conceptualizing and delivering comprehensive tailor made services in the areas of:

Audio visual research

For any brand to have a good communication strategy, research must be done to see what the target markets wants and what the competitors are doing. Loxview specialize in building, strengthening and extending brands. Audio visual research is qualitative, employing one-onone interviews with your most desirable customers using a digital video camera, and when and where appropriate, using focus groups.

Audio visual research has proved to be the most effective way of collecting data that can be used to transform any business. Below are some of the reasons why audio-visual research is needed:

thus giving you the liberty to see facial expression and reactions of the consumer towards your products or services. motivate them to use your products or services rather than those of your competitors. provide consumer perceptions of advantages and disadvantages of your own brands and those of competitors. and proposed brands. them to use your products or services rather than your competitors. important in the market as a whole and your own and competitors brands separately.
 * Audio visual research is the only platform that can bring the consumer to the boardroom,
 * Audio visual research identifies the elusive motivators among your target group that will
 * It can identify which of your brand attributes are mostly valued and why, and can
 * Provides information from real consumers on their needs and reactions to competitive
 * Identifies the sometimes hidden motivators among your target group that will motivate
 * Identifies the brand attributes that your potential or existing customers see as most
 * It can identify what specific new products and services can you offer.
 * It can identify if you are competing in the right category.

Brand tracking

Brand tracking monitors the health of the brand and provide insights into the effectiveness of marketing programs implemented by the company. Each brand faces different issues, which often requires customized tracking surveys, such as measuring awareness, perception, attitude and usage.

Brand tracking involves collecting quantitative data from consumers on a regular basis. Information collected will allow the control for unusual marketing activities and provide a more representative picture of how the brand stands in consumers' mind and against competitors.

Public relations

Most of the success of public relations centers on knowing what to do and when to do it. As the business world of today is extremely competitive, at Loxview we can give your company an edge that will make it stand from the crowd.

Video production

Loxview produces and distributes a range of video communication products to the corporate and entertainment industries. Our services cover the full spectrum required to produce a piece of audio visual communication from start to finish.

These include:


 * Conceptualization
 * Script writing
 * Video production
 * Photography
 * Editing
 * Audio mix
 * DVD authoring

Competitive edge

Loxview is the only company offering audio visual research in Botswana. The industry already have providers in related fields such as marketing, branding, public relations and event management just to mention a few.

This specialty allows Loxview to provide:


 * Validated methods and innovative approaches
 * Neutrality
 * Credibility to research results
 * Access to target market of interest

Our unique audio visual research has proved to be the most effective way of collecting data that can be used to transform any business and it will provide unlimited advantages over the tried and tested research methods. It is the only method that can bring the consumer to the boardroom.

Our Portfolio

Loxview have done work on behalf of Horizon Ogilvy, Botswana, and the clients include Mascom, Standard Chartered bank, GTV and Letshego.

Contact us

LOXVIEW (PTY) LTD P O BOX 45467 RIVERWALK, GABORONE 72442912 loxviewptyltd@gmail.com