Conference and Events/Activities/SWOT

Objectives
To identify what makes a good conference and event destination

Activity
SWOT analysis, to be completed and presented in class

Task
Carry out a SWOT analysis on the following industry destination


 * Dunedin

Supporting Resources

 * Where the Wild things are


 * Dunedin Convention Bureau


 * Convention Edinburgh


 * Outrigger on the Lagoon, Fiji