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Sales and Marketing/Activities/Customer Motivation
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Contents |
Objectives
US 12009, Version 2, Level 4, Credit 5 - Element 1, PC 1.1
Activity
What motivates clients to buy
Task
Below are four motivators for buying:
- personal
- social
- rational
- emotional
Write a paragraph describing each of these motivators and provide at least five different examples for each.
Supporting Resources
- http://www.customermagazine.co.uk/resources/August+Capsule.pdf - Understanding the customers motivation to buy
- http://en.wikipedia.org/wiki/motivation
