Sales and Marketing/Activities/Customer Motivation

Image courtesy of Edkohler

Objectives

To gain knowledge of the reasons clients make a decision to purchase travel products

Activity

What motivates clients to buy

Task

Below are four motivators for buying:

• personal

• social

• rational

• emotional

Write a paragraph describing each of these motivators and provide at least five different examples for each.

Supporting Resources

• http://en.wikipedia.org/wiki/motivation